Branding & Communication
Identified company USP, tone of voice, personification, brand expression, and brand guidelines for brand communication guide.
Broom Brand Guidelines
Identified Competitor, Broom USP, tone of voice, personification, brand expression, and branding guideline, both for B2C and B2B target market
Kopi Kieu
Identified Competitor, USP, tone of voice, personification, brand expression, and branding guideline. You can see the results in consistency of Kopi Kieu Branding to get customer.
Risyah
Help to Identified USP and branding guideline in their promo material. Make it clear and elegant for the Brand.
Social Media
Plan and lead Social media activities, from content pillars, content ideation, daily content posting, monitoring, and evaluation of daily social media activity (IG, FB, Youtube, Tiktok, LinkedIn).
Broom Social Media
Reach >6 million people, 60k profile visit, and >16k follower for all Broom Social Media. Broom separate Social Media in several channels and audiences (B2B and B2C) that is Instagram acoount broom.id (B2C), broom.showroom (B2B), broom.catalogue (B2C catalogue), Tiktok broom.id (B2C), Facebook broom.id (B2C), Youtube broom.id (B2C), and LinkedIn broom.id (Investors and Partners).
Broom Social Media Monitoring
Always monitoring our social media to measure Broom achieve social media KPI.
Personal Social Media
Idham's personal social media also active and get good engagement.
Kopi Kieu Social Media
Active to post Kopi Kieu Social Media to get awareness and engagement for Kopi Kieu target market.
Performance Marketing & SEO
Plan and lead performance marketing (Meta Ads and Google Ads), and SEO activation. Google Ads, Meta Ads, Tiktok Ads, SEO Audit, SEO content.
Broom Performance Marketing
Research audience, content, and keywords to make performance marketing. Get >14.000 leads in B2C and B2B to become warm lead customers.
Broom SEO
Keyword research, SEO audit, content creation, and monitoring to make Broom.id appears in search engine searching. Broom get top in some keyword about used car.
Offline Marketing & Events
Plan and lead offline marketing activities such community gatherings, affiliate programs, offline activation, OOH, and offline events.
Gaikindo Jakarta Auto Weeks 2023
Idea, activation, and monitoring as exhibitor in GJAW 2023 which delivered more than 1.000 leads user who want to buy used car.
Gaikindo Indonesia International Auto Show 2023
Idea, activation, and monitoring as exhibitor in GIIAS 2023 which delivered more than 1.500 leads user who want to buy used car.
Out Of Home Billboard
Above the Line Activation in BroomHive area to gain awareness.
Dealer Community Gathering
Regular community gathering. In this gathering, we got more than 40 new dealer registered every month.
BroomHive Grand Launching
Used Car Market Launching. Event activation, social media boost, Press conference, and influencer Activation to get awareness of Broom's used car market.
Customer and Community Events
Bi-weekly event to get awareness and lead from customer and car community.
Goverment Relationship Event
Event to get a Goverment relations.
Influencer & Media Relations
Plan and lead influencer and media relation activities from message composition, content production, content upload process / press releases / press conference events, to monitoring and evaluation.
Influencer Marketing
Manage more than 50 influencer in one year to build awareness and lead for BroomHive Used Car Market.
Press Release
For some big issue in Broom, we did Press Release to keep media update for audiences. Manage 120 media through PR agency in one years.
Press Conference
For some big and important issue, like product launching, we arrange Press Conference and invite media to join.