Marketing Communication Strategies | Startup Enthusiast | MSMEs Marketing Consultant and Mentor | Business Owner | Certified Digital Marketing Practitioner | Master’s in Management from the University of Indonesia
I am a marketing professional with over 10 years of experience in sales and marketing. I have also spent more than 6 years helping to set up startups, especially in the areas of product marketing, digital marketing, and general marketing strategies. Throughout my career, I have handled both B2B and B2C marketing.
In addition to my experience in sales and marketing, I am also a mentor, consultant, and trainer for SMEs, especially in the field of marketing. I enjoy sharing my knowledge and helping others grow their businesses.
I graduated from the University of Indonesia with a Master’s degree in Management, which has given me a strong theoretical foundation in business management. Additionally, I am a certified digital marketing practitioner, which allows me to stay up-to-date with the latest trends in digital technology and apply effective marketing strategies.
I believe that successful marketing relies on a strong understanding of consumers and the market. I always strive to understand the needs and desires of my customers and use that information to develop effective marketing strategies.
Senior Marketing Manager
(Apr 2022 - present)
Product Marketing Manager
(Jul 2018 - Aug 2020)
Marketing Communication Campaign Leader
(Jan 2014 - Nov 2017)
Branch Manager - Marcomm Specialist
(Mar 2012 - Dec 2013)
Mentor
Digital Marketing Mentor
Master of Management
GPA 3.84
Cumlaude
LPDP Scholarship
(2020 - 2022)
Communication and Community Development Science
GPA 3.51
(2005 - 2010)
Digital Marketing
(2023)
Developing, and managing the brand strategy. Analyse the product, the market and, the activities of competitors. Then make a communication strategy to make ours get highlighted.
Ceating content for social media platforms to get awareness to thebrand, build community with target audience, give promotion and drive traffic to business.
Planning, executing, and managing online paid marketing campaigns to effectively engage and keep customers. Creative ideas and implementation for online ads, banner ads, and cost-per-click (CPC) ads on search engines.
Build offline marketing and event strategy to optimize marketing activation. Build a network of partners, make something magic happens in on ground promotion.
Works closely with social media influencers and media which have same niche with the brand to recruit, negotiate, contract, manage, and monitoring influencer and media use on campaigns
Initializes and manages direct relationships with customers. Serve as point of contact and lead from initial outreach through the making of the final purchase.
2023. Badan Nasional Sertifikasi Profesi Indonesia.
2023. LPK MentorBox Indonesia.
2023. BelajarLagi.
2021. Institut Pertanian Bogor
2020. UDemy.
2017. Google Academy
Identified company USP, tone of voice, personification, brand expression, and brand guidelines for brand communication guide. Made Broom’s brand guidelines as marketing guideline and company brand guidelines.
Plan and lead Social media activities, from content pillars, content ideation, daily content posting, monitoring, and evaluation of daily social media activity (IG, FB, Youtube, Tiktok, LinkedIn). in Broom.id, Succeeded to grow more than 650% follower in 1 years (Instagram, Facebook, Tiktok, Youtube), grow >4% average engagement rate, and grow >2.000.000 reach from social media.
Plan and lead performance marketing (Meta Ads and Google Ads), and SEO activation. Google Ads, Meta Ads, Tiktok Ads, SEO Audit, SEO content. Succeeded to made >14.000 direct leads for used car buyers from 3 month performance marketing in Broom.id.
Plan and lead offline marketing activities such community gatherings, affiliate programs, offline activation, and offline events. Succeeded in engaging with more than 40 car communities in 1 years and make more than 1.500 dealers registered to one of Broom Product through community engagement program. Succeed to handled several big events which made more than 2000 leads of used car buyers. Succeeded to plan and made OOH (Out of Home Activation) through billboards as Above the Line Advertising which made estimated 756.000 reach.
Plan and lead influencer and media relation activities from message composition, content production, content upload process / press releases / press conference events, to monitoring and evaluation. Succeeded to uploads in >50 influencers and >120 media which in same niche in 1 years in Brooms
I’m also as a business consultant for several business, especially in marketing related. Here are the business.
People come and go. Many people work together with me. Here what they say about me. You can see full testimonial in my LinkedIn account.
Hi, I will beyond happy to collaboration with your company. Don’t hesitate to chat with me.
Pancoran Mas, Depok
(62)812-510-63-107
idham.husen@gmail.com
